Vice President, Pharmaceutical Healthcare Influencer Marketing

Job Locations US-NY-New York
ID
2021-1539
Category
Digital, Influence Marketing and Innovation
Type
Regular Full-Time

About MMC

RXM

 

At RXMOSAIC, we believe that science and creativity don’t just go hand and hand – they are one and the same. 

 

We believe that all progress – be it personal or clinical – starts with a thought experiment.  That stone-cold data can make a heart-melting impact.  That nothing is more emotional than a person’s health.   

 

Every pioneer who walks in these doors is part alchemist, part futurist.  Part daredevil, part humanist.  Part explorer, part geek.   

 

And together, we’re creating an entirely new form of communications.   

 

Come invent with us.   

We’re looking for someone who understands how to harness the potential influence of online voices—both creatively and compliantly—to help people live their best healthy lives.

Responsibilities

The VP of Pharmaceutical Healthcare Influencer Marketing will lead RXMOSAIC's pharmaceutical healthcare team. RXM will look to this VP to :

  • Design creative influencer marketing solutions that service highly regulated, niche healthcare accounts
  • Serve as an expert negotiator with clients, vendors and influencers.
  • Lead the team in innovation within the influencer landscape to develop results-driven programming
  • Effectively work within RXM's integrated model to develop and execute breakthrough programming
  • Proactively expand our Rx healthcare influencer marketing portfolio via new business and current client upsell opportunities
  • Motivate team to execute professionally and facilitate team’s career growth
  • Bring their own network of content creators, vendor partners and influencer managers to the table to service team needs
  • Be a confident strategic leader who provides an excellent example of highly compelling, sales-driven programming approaches, executions, and presentations

General Responsibilities

 

Thoughtfully manage team that plans and executes influencer programs including:

  • Strategic direction and oversight to influencer relations and brand teams as needed
  • Oversite of day-to-day online influencer work across accounts and practices ensuring best practices and quality review
  • Strategic integration facilitator of traditional media, digital, content and creative teams and how influencer marketing can support/enhance these efforts
  • Ensure all programs are results-driven and poised to meet clients’ business needs

Bring new and innovative perspectives and capabilities that will expand our Influencer offering via:

  • Strong, existing connections with influencers, agencies and networks
  • Bring in new vendors for inspiration sessions/capabilities presentations
  • Up to date awareness of influencer marketing and pharmaceutical industry regulations
  • Keep up with current events & trends, particularly as they relate to priority brand work
  • Drive growth and thought leadership for influencer marketing within the pharmaceutical sector
  • Proactively advocate for breakthrough influencer work

 Drive incremental revenue within the Pharmaceutical healthcare practice via:

  • Establish relationships with clients to gain trust and develop incremental selling opportunities
  • Seeking opportunities to sell influencer partnerships and drive incremental revenue/increase SOW
  • Connecting RXM with potential new business where we have the right to win

Qualifications

Experience Requirements

  • 8+ years of integrated communications experience working in media, influencer or digital-related field within the pharmaceutical sector
  • Proven track record of building partnerships and managing/developing a cohesive, integrated team in a fast-paced environment
  • Ability to set department priorities, to lead and work cooperatively to meet and exceed program goals
  • Knowledge of media relations and engagement a plus
  • Experience with highly complex therapeutic areas is a plus, plus
  • Solution oriented professional, highly skilled in problem solving
  • Highly versed in evolving influencer marketing landscape
  • A passion for real-time storytelling
  • Bachelor’s degree in a relevant field required; Advanced degree a plus
  • Strong business and personal skills that align with our core competencies as follows:
    • Client Leadership
    • Communication & Leadership
    • Personal Effectiveness
    • Delivery and Execution
    • Business Acumen

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